Blog

AI adoption is creating travel’s highest‑value customers, new Phocuswright study shows

Travelers who use artificial intelligence for trip planning and in‑destination support are emerging as the industry’s most valuable customer segment, according to new research from Phocuswright.  The findings show that AI‑using travelers take more trips, spend significantly more per year and engage more deeply with digital travel tools than those who have not adopted AI.

Phocuswright’s new report, The AI Surge: Travel’s Fastest Behavioral Shift in a Decade, reveals that AI travelers have a median household income of $129,200 compared to $104,000 for nonusers, and take 3.8 leisure trips per year versus 2.9 among nonusers. They also spend $4,500 annually on leisure travel, far outpacing the $3,000 spent by those who do not use AI.

Switzerland Tourism Joins the World Travel & Tourism Council as a Destination Partner

The World Travel & Tourism Council (WTTC) is pleased to welcome Switzerland Tourism (ST) as a Destination Partner.

Switzerland Tourism is the national destination marketing organisation responsible for promoting Switzerland as a travel destination. Working in partnership with the tourism industry and the public sector, it positions Switzerland worldwide as a high-quality, sustainable and year-round destination for leisure and business travel.

Barceló Joins the World Travel & Tourism Council as a Global Member

The World Travel & Tourism Council (WTTC) is pleased to welcome Barceló as a Global Member.

Founded in Mallorca in 1931, Barceló Group has grown into one of the world’s leading hospitality companies, with a presence across Europe, the Americas, Africa, and the Middle East. The Group operates a diverse portfolio of 288 hotels under four distinct brands, ranging from luxury boutique properties to large-scale resorts and urban hotels, reflecting its broad reach across global travel markets.

Minor Hotels Announces Anantara’s Caribbean Debut in Turks and Caicos

Minor Hotels, the international hotel owner, operator and investor, has unveiled plans for the future debut of its luxury Anantara brand in the Caribbean. Scheduled to open in 2029, the development of Anantara Turks and Caicos Resort & Residences further strengthens the brand’s expansion into leading luxury destinations worldwide.

Set along the pristine Sandy Point coastline of North Caicos, the low-density development’s 78 branded residences, including a collection of beachfront villas, will all be available for private ownership. Bringing a contemporary sensibility to the island’s natural calm, Anantara Turks and Caicos Resort & Residences will be shaped for generous indoor–outdoor living by Miami-based RAD and Meyer Davis, an award-winning architecture and design firm renowned for its work across some of the most iconic luxury hospitality and residential projects worldwide.

Celebrate Eid Al Adha Under A Rare Blue Moon At Desert Rock

This Eid Al Adha, Desert Rock Resort invites guests to mark the occasion with Once in a Blue Moon, a series of exclusive evenings that bring together gastronomy by Osman Sezener, guided astronomy and live electronic music. Set within the Hijaz mountains at The Red Sea destination, just 20 minutes from Red Sea International Airport, and recognised with two Michelin Keys in its first year, the resort offers one of the most striking settings in the region for the celebration.

Etihad Airways Announces The Destination Collection and LANEIGE Skincare Collaboration in Business

Etihad Airways, the national carrier of the United Arab Emirates, will progressively roll-out the Destination Collection, a new collectable amenity kit line, in Business cabins across its network this summer. The Destination Collection will feature 14 designs to collect, each design inspired by a stunning city from within the Etihad global network and includes a new range of LANEIGE skincare products to elevate the guest experience onboard.

The Destination Collection: Inspired by the World We Fly

Ramble Worldwide Celebrates 75 Years of the Lake District & National Walking Month

This May, Ramble Worldwide, is celebrating the 75th anniversary of the Lake District National Park (9th May) and National Walking Month by offering up to 20% off bookings on its Hassness House holidays in Buttermere and double loyalty points on bookings for all its tours around the world.

2026 is a landmark year for lovers of the great outdoors and walkers, with Ramble Worldwide celebrating its 80th anniversary and the National Parks of the Peak District, Lake District, Snowdonia and Dartmoor marking 75 years since they were formed to conserve the UK’s natural beauty and provide recreational opportunities for the public.

Ramble Worldwide Celebrates 75 Years of the Lake District & National Walking Month

This May, Ramble Worldwide, is celebrating the 75th anniversary of the Lake District National Park (9th May) and National Walking Month by offering up to 20% off bookings on its Hassness House holidays in Buttermere and double loyalty points on bookings for all its tours around the world.

2026 is a landmark year for lovers of the great outdoors and walkers, with Ramble Worldwide celebrating its 80th anniversary and the National Parks of the Peak District, Lake District, Snowdonia and Dartmoor marking 75 years since they were formed to conserve the UK’s natural beauty and provide recreational opportunities for the public.