Category Cruise, Tourism, Organisations & Operators

Oceania Cruises®, the world’s leading culinary- and destination-focused luxury cruise line, today introduced The Joy of Traveling Well – a new global campaign and evolved brand expression that reflects the company’s continued commitment to intentional, enriching travel at sea.

UK travellers will be able to enter China visa‑free for up to 30 days from 17 February 2026, removing long‑standing barriers and making it easier to explore one of the world’s most culturally rich destinations. The change brings the UK in line with more than 50 countries already benefitting from simplified entry.

AROYA Cruises, the first Arabian cruise line introduced by Cruise Saudi, a 100% PIF-owned company – has unveiled its much-anticipated inaugural Arabian Gulf season, commencing in February 2026. The new season introduces a range of voyages from two-, three- and four-night itineraries, all the way through to five-, six- and seven-night journeys that offer international guests a unique opportunity to explore some of the Arabian Gulf’s most vibrant destinations by sea from a range of ports throughout the region.

Cruise provider Ecoventura has been recognised with the title of ‘World’s Leading Sustainable Guest Experience’ by voters at the World Sustainable Travel & Hospitality Awards.

Villa Vie Residences today announced a strategic marketing alliance with Avora Residences, a newly launched luxury residential cruise brand. Avora is designed to complement Villa Vie’s highly successful contemporary residential offering as its luxury counterpart, expanding consumer choice within the rapidly growing residential-at-sea category.

Atlas Ocean Voyages today announced that it is currently building its first-ever luxury expedition sailing yacht, a next-generation newbuild platform that represents a significant milestone in the company’s continued evolution and growth within the luxury expedition cruise industry.

Unmissable new opportunities for SCUBA diving enthusiasts now enrich Swan Hellenic’s luxury expedition cruises in one of the last true paradises on Earth. The cultural expedition cruise specialist has unveiled a series of dedicated SCUBA diving experiences across four exclusive East Asia voyages, exploring the unrivalled marine biodiversity of Raja Ampat aboard the luxury boutique expedition ship SH Minerva.

Royal Caribbean Group is raising the bar for loyalty across the vacation industry with the introduction of Points Choice, part of a groundbreaking new program created to give loyal guests something extraordinary: the freedom to earn points on any of its three brands and apply them where they matter most, regardless of the ship they’re sailing.

Silversea, the leading experiential luxury and expedition travel brand, has completed a refurbishment of Silver Muse – the ship’s first major dry dock since 2017. Among the key enhancements is the addition of Silversea’s award-winning S.A.L.T. (Sea And Land Taste) culinary program – with S.A.L.T. Kitchen and S.A.L.T. Bar – as well as reimagined public spaces and additional suite options.

Atlas Ocean Voyages today unveils a bold evolution of its brand identity, an elevated positioning that reflects the experience travelers encounter aboard its modern fleet of purpose-built expedition yachts: World Navigator, World Traveller, and World Voyager. Atlas is a boutique cruise brand redefining expedition cruising with bespoke service, curated luxury, and immersive adventures. Offering thoughtfully designed year-round itineraries in warm and cold-water regions, Atlas invites travelers to explore the world’s most remote destinations with sophistication and meaningful connection.