Category Cruise, Tourism, Organisations & Operators

Villa Vie Residences today announced a strategic marketing alliance with Avora Residences, a newly launched luxury residential cruise brand. Avora is designed to complement Villa Vie’s highly successful contemporary residential offering as its luxury counterpart, expanding consumer choice within the rapidly growing residential-at-sea category.

Atlas Ocean Voyages today announced that it is currently building its first-ever luxury expedition sailing yacht, a next-generation newbuild platform that represents a significant milestone in the company’s continued evolution and growth within the luxury expedition cruise industry.

Unmissable new opportunities for SCUBA diving enthusiasts now enrich Swan Hellenic’s luxury expedition cruises in one of the last true paradises on Earth. The cultural expedition cruise specialist has unveiled a series of dedicated SCUBA diving experiences across four exclusive East Asia voyages, exploring the unrivalled marine biodiversity of Raja Ampat aboard the luxury boutique expedition ship SH Minerva.

Royal Caribbean Group is raising the bar for loyalty across the vacation industry with the introduction of Points Choice, part of a groundbreaking new program created to give loyal guests something extraordinary: the freedom to earn points on any of its three brands and apply them where they matter most, regardless of the ship they’re sailing.

Silversea, the leading experiential luxury and expedition travel brand, has completed a refurbishment of Silver Muse – the ship’s first major dry dock since 2017. Among the key enhancements is the addition of Silversea’s award-winning S.A.L.T. (Sea And Land Taste) culinary program – with S.A.L.T. Kitchen and S.A.L.T. Bar – as well as reimagined public spaces and additional suite options.

Atlas Ocean Voyages today unveils a bold evolution of its brand identity, an elevated positioning that reflects the experience travelers encounter aboard its modern fleet of purpose-built expedition yachts: World Navigator, World Traveller, and World Voyager. Atlas is a boutique cruise brand redefining expedition cruising with bespoke service, curated luxury, and immersive adventures. Offering thoughtfully designed year-round itineraries in warm and cold-water regions, Atlas invites travelers to explore the world’s most remote destinations with sophistication and meaningful connection.

Minimal Impact Expeditions introduces a new standard of sustainable polar travel for 2026, designed for travellers who seek rare, meaningful experiences in pristine, remote environments. Led by a hand-picked team of polar naturalists, scientists and historians, each voyage is shaped in real time by ice, weather and wildlife so every landing feels singular and each day remains genuinely exploratory.

Viking® and the PGA TOUR today announced a new multi-year marketing partnership that designates Viking as the Official Cruise Line of the PGA TOUR and PGA TOUR Champions.

Expedition Micro Cruise specialist Secret Atlas, has today announced its new 2027 summer Arctic season including standout itineraries to the world’s largest fjord system Scoresbysund and wildlife-rich Svalbard.