Category Events, Tourism, Organisations & Operators

Motorcyclist enthusiasts will kick off the riding season in Daytona Beach for the 85th annual Bike Week on Feb. 27-March 8, one of the world’s largest motorcycle gatherings.

Organized by the Daytona Beach Regional Chamber of Commerce, Daytona Beach Bike Week attracts hundreds of thousands of motorcycle enthusiasts from around the world to Daytona Beach to enjoy the 70-degree Florida sunshine, the world-famous beaches, and the thrilling biker events that take place throughout Volusia County. Seasoned riders and those who love the biker culture will enjoy the fun and camaraderie of this iconic celebration.

Motorcyclist enthusiasts will kick off the riding season in Daytona Beach for the 85th annual Bike Week on Feb. 27-March 8, one of the world’s largest motorcycle gatherings.

Organized by the Daytona Beach Regional Chamber of Commerce, Daytona Beach Bike Week attracts hundreds of thousands of motorcycle enthusiasts from around the world to Daytona Beach to enjoy the 70-degree Florida sunshine, the world-famous beaches, and the thrilling biker events that take place throughout Volusia County. Seasoned riders and those who love the biker culture will enjoy the fun and camaraderie of this iconic celebration.

Opening on 7th April 2026, just after Easter, the Balearic Island of Menorca is set to host the first edition of ‘Cultural Opening – Island of Art’. The event was officially unveiled by the President of the Consell Insular de Menorca at World Travel Market in London, where officials presented it as a flagship cultural initiative that will kick off the island’s 2026 tourism and arts calendar. Positioned in a serene, mediterranean haven of natural beauty, the two-week long celebration aims to consolidate Menorca’s position as one of Europe’s most inspiring art destinations.

The International Tourism Trade Fair has once again confirmed its role as a key driver of Madrid’s economy, generating an economic impact of €505 million and reaffirming its strong convening power with more than 255,000 attendees.

At the World Economic Forum Annual Meeting 2026 in Davos, His Excellency Ahmed Al-Khateeb, Minister of Tourism of the Kingdom of Saudi Arabia, delivered a clear message to global leaders: tourism must be led as economic infrastructure if it is to drive growth, resilience, and human connection in an increasingly fragmented world.

The 46th edition of the International Tourism Fair ends its first three days, dedicated exclusively to the industry professionals, with a positive balance that reflects an excellent year for tourism and forecasts continued growth in 2026.

After three business-focused professional days, FITUR opens its doors to travellers over the weekend, who will be able to explore a wide range of destinations thanks to the participation of 161 countries, 111 of them with official representation, as well as enjoy a varied programme of activities organised by exhibitors.

The first International Summit on Communication and Tourism, organized by FITUR and Agencia EFE and held as part of FITUR 2026, took place on Friday with the ambition of becoming “one of the major global milestones as a source of knowledge for professionals in communication and tourism”. This was stated at the opening session by José Vicente de los Mozos, President of the Executive Committee of IFEMA MADRID.

Participants at FITUR 4all highlighted on Friday that Spain recorded a 10% increase in tourists with some form of reduced mobility in 2025, underlining the need to continue working to firmly establish the country as a leading global reference for tourism for all. The specialized FITUR section brought together experts, institutional representatives and business leaders, who emphasized accessibility as a driver of competitiveness, innovation and positive impact within the tourism sector.

This agreement signals a new era for global tourism, officially confirming the relocation of WTTC’s headquarters to Madrid and establishing the city as the world capital for tourism governance.

Participants in the sixth edition of FITUR Lingua, the section organized by FITUR in collaboration with FEDELE (Spanish Federation of Schools of Spanish as a Foreign Language), held today as part of the International Tourism Trade Fair at IFEMA MADRID, unveiled a preview of the findings of FEDELE’s Sector Report. According to the report, a total of 177,576 students of Spanish were enrolled in FEDELE-affiliated centers in Spain in 2025, representing a 12.77% increase compared to 2024. During the event, a range of experts also examined the role of language as a multiplier effect for tourism and as a key factor in the cultural and educational experience of destinations.