Category Hotel, Organisations & Operators

UAE-headquartered Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, has revealed how the world will travel in 2026, based on insights from members of its award-winning GHA DISCOVERY loyalty programme, which now counts 32 million-plus travellers globally.

Survey results point to a more intentional traveller, one who values connection, comfort and authenticity over excess. From the rise of discerning spending and lifestyle-based loyalty to Asia’s continued dominance as a dream destination, travel in 2026 will be smarter, slower, and more personal than ever before.

Members in the UAE are among GHA’s most frequent business and luxury travellers. Around 68% prioritise high-end stays and exclusivity, with access and experience valued far more than discounts. They’re also deeply motivated by culture and cuisine abroad, with dining and local experiences ranking high on their travel wish lists for 2026.

Here’s what the travel landscape will look like:

There is only one Hong Kong Suite because there is only one Hong Kong. A key milestone in Island Shangri-La’s multi-year renovation, the hotel proudly announces the launch of Hong Kong Suite. Rising high above the thriving city on the 50th floor, the suite offers sweeping views of Central and Victoria Harbour, giving guests a bird’s-eye view of the city’s vibrant pace