Category Hotel, Technology, AI

Independent accommodations accelerate AI use in a more demanding 2026 market

As Independent Accommodation Day takes place today, 24 March, industry data suggests independent accommodation providers are increasingly turning to practical AI tools to improve efficiency and stay competitive in a more demanding market.

The shift comes as PwC’s latest hotels forecast says the UK hotel sector enters 2026 with “a sense of resilience and renewed confidence,” supported by strong international demand, event-led travel and a steady recovery in domestic leisure. PwC forecasts 1.5% RevPAR growth and 1.2% occupancy growth across the UK regions in 2026. But, it also points to ongoing cost pressure, tighter margins and softer rate growth, increasing the need for operators to find new efficiencies.

The Luxury Chalet Company Issues Industry Statement on AI Adoption in Travel Planning

The Luxury Chalet Company released an industry announcement addressing the expanding presence of artificial intelligence within travel planning and outlining an operational position specific to the luxury ski segment. The statement reflects broader sector movement toward automated tools while documenting structural characteristics associated with mountain-based holidays.

Mews Secures $300 million Investment to Cement Position as World’s Leading Hospitality Operating Sys

Mews, the operating system for hospitality, today announced it has raised $300 million in a Series D funding round led by EQT Growth, with new investors Atomico and HarbourVest Partners, and participation from existing investors Kinnevik, Battery Ventures and Tiger Global. This investment marks a defining moment for hospitality technology and values the company at $2.5 billion. Following a year of strong and durable growth, during which SaaS gross profit increased by 55%, this fundraise establishes Mews as the leading hospitality tech provider for hotels of all sizes.