Category Technology

In the weeks leading into a conference like Hunter, I tend to have the same conversations with owners and investors. We talk about demand, we talk about supply, and we talk about the usual forward-looking indicators. But it does not take long before the real topic comes up. It is not occupancy. It is not even revenue. It is margins.

Trip.com Group reports strong growth in travel flows between Spain and Asia in 2025, with rising demand from Spanish travellers to destinations such as Japan, South Korea, Thailand and China, alongside increasing interest in Spain from Asian markets. Hotel bookings are a key driver of this growth, reflecting longer stays and deeper engagement with destinations. Meanwhile, European inbound travel to Spain remains stable, with the UK, France and Germany leading source markets.

Hoteliers are gearing up for a flurry of travellers on the hunt for snowy escapes this holiday season, though beach retreats remain on the itinerary for some