Category Technology, AI

Protect Group, a leader in ancillary travel products, has announced a record-breaking year, surpassing its initial target of offering protection to over $7 billion USD in bookings and reaching more than $8 billion USD in protected booking offers.
Building on these strong results, Protect Group expects to grow this figure by 25% in 2026, which will see the company offering protection on more than $10 billion in bookings across all its verticals by the end of the year. These targets reflect the growing demand for flexible, integrated protection solutions across the travel and entertainment sectors.

The year 2025 marked a turning point for artificial intelligence in the travel industry. AI solutions moved beyond demos and pilots to deliver real impact across every customer touchpoint, from initial interaction to final booking. Platforms such as Maya have shown that a well-integrated AI agent can turn interactions into measurable opportunities, enhance the customer experience, and free human teams from repetitive tasks. In 2025, it became clear that AI does more than support the customer journey: it has the potential to strengthen data-driven decision-making, optimize revenue, and set a new standard for multichannel travel experiences.

The year 2025 marked a turning point for artificial intelligence in the travel industry. AI solutions moved beyond demos and pilots to deliver real impact across every customer touchpoint, from initial interaction to final booking. Platforms such as Maya have shown that a well-integrated AI agent can turn interactions into measurable opportunities, enhance the customer experience, and free human teams from repetitive tasks. In 2025, it became clear that AI does more than support the customer journey: it has the potential to strengthen data-driven decision-making, optimize revenue, and set a new standard for multichannel travel experiences.