Chihuahua is a land of dramatic contrasts—mountains, deep canyons, desert dunes, rivers, wildlife, historic towns, and vibrant Indigenous culture—inviting travelers to reconnect with nature and themselves. Home to a canyon system twice as deep as the Grand Canyon and surrounded by five “Pueblos Mágicos,” the region is deeply shaped by the traditions of the Rarámuri people, famed globally for their endurance and long-distance running. It’s also the birthplace of sotol, a centuries-old distilled spirit now gaining international attention ahead of 2026. Throughout the year, Chihuahua’s diverse landscapes will host more than 100 adventure events—including ultramarathons, climbing, mountain biking, and horseback riding—as it celebrates the 30th anniversary of the Adventure Tourism International Festival (FITA).