The West Sweden tourist board is unveiling a wave of new openings and experiences for 2026, from boutique hotel expansions and picturesque cycling routes to significant cultural anniversaries and intriguing art festivals.
Long beloved by backpackers for its affordability, adventure and culture — from smouldering volcanoes to vibrant chicken buses — Guatemala has traditionally flown under the radar for luxury travellers. That is now rapidly changing as discerning visitors increasingly seek out both its iconic sights and hidden gems. With a surge in demand fuelled by MICHELIN recognition, high‑profile media exposure, and renewed traveller curiosity, Guatemala is stepping confidently into the spotlight.
In the first half of 2025, there was a 60% increase in the number of visitors to the country, compared to the year before.
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