Category Tourism

Belgium, the UK and Ireland stood out for annual growth in event-related tourism spending in Europe
Expos saw the most consistent rise in tourism spending across Europe in 2025, whereas sports continued to generate the highest share of event-related tourism expenditure.

Porto’s recognition as Europe’s Best Tourist Destination at the World Travel Awards represents more than a prestigious accolade. It reflects a broader transformation underway in European urban tourism — one increasingly shaped by authenticity, sustainability and meaningful cultural engagement rather than sheer visitor volume.