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84% of travelers “game” loyalty programs, highlighting a strategic approach to travel rewards

Loyalty programs remain deeply embedded in how travelers plan, book and experience travel, but a new 3-part research series from Phocuswright shows that heavy participation does not necessarily translate into consistent brand usage.

Instead, travelers are navigating an increasingly complex rewards economy strategically, prioritizing value, convenience and fit over long-term brand devotion.
According to Phocuswright’s latest consumer research, 84% of leisure travelers engaged in at least one loyalty “gaming” behavior in the past 12 months, underscoring how normalized optimization has become across points, miles and status programs.

Turkish Airlines Holidays Expands Its European Footprint with Six New Local Websites

Turkish Airlines Holidays, an all-in-one vacation platform of the flag carrier, further reinforces its presence across Europe with the launch of dedicated local websites in Ireland, Poland, Romania, Luxembourg, Denmark and Sweden. The new websites build on existing operations by bringing a broader and integrated range of services together under a single digital platform in each market.

This step marks an evolution of Turkish Airlines Holidays’ presence in these markets, shaped through changing customer expectations and growing interest in holiday packages

‘Monterey 1000’, Inviting Visitors to Experience More Than a Thousand Years of County Hostory

See Monterey has announced the launch of Monterey 1000, a year-long storytelling experience that brings more than a thousand years of Monterey County history to life. As the United States looks ahead to its 250th anniversary, Monterey 1000 (M1000) invites visitors to explore a broader timeline – one rooted in the people, places and ideas that have shaped the region and continue to define it today.

Journeyscape Unveils Brand-New North America Adventures for 2026

Journeyscape, the North America travel specialist and sister brand of Journey Latin America, has launched a collection of seven brand-new adventures highlighting the regions currently capturing travellers’ imaginations. Designed for curious explorers seeking depth, freedom and authenticity, these new itineraries venture far beyond the usual tourist trail across the USA and Canada.

Shangri-La Launches Global Search for One Lucky Winner to Receive an 88-Night Global Stay

As the Year of the Horse approaches, Shangri-La Group (“Shangri-La” or “the Group”) invites guests around the world to celebrate Spring Festival through a series of immersive online and in-person experiences. Central to the celebrations is the launch of 88-Night Global Stay Giveaway, alongside a creative collaboration with renowned contemporary artist Chen Fenwan. Through artful reinterpretations of traditional crafts of revolving lanterns and intricate paper-cutting, Shangri-La is crafting festive moments that bridge heritage and innovation. Paired with bespoke offers, culinary indulgences, an interactive game with daily prizes, the campaign is designed to offer business, leisure, and family travellers a unique way to welcome a new year of renewal and abundant blessings.

A Year of Signature Culinary Moments Ahead with Four Seasons Resort and Residences Puerto Rico

Chef Victor Rosado brings authenticity, technical excellence, and a storyteller’s perspective to the resort’s food and beverage program at Four Seasons Resort and Residences Puerto Rico. His approach highlights Puerto Rico’s vibrant flavours and local ingredients, reinterpreting time-honoured traditions with refinement and a modern sensibility.

Radisson Individuals debuts in Spain with the addition of Blau Gran Hotel Las Caldas and Blau Hotel

Radisson Individuals has officially entered the Spanish market welcoming to its portfolio Blau Gran Hotel Las Caldas, a member of Radisson Individuals and Blau Hotel Las Caldas, a member of Radisson Individuals, two wellness-focused properties set in the serene Las Caldas valley, only minutes from Oviedo. The landmark debut underscores Radisson Hotel Group’s commitment to expanding character-led hospitality in stand-out destinations.