Category Events, Technology, AI

HSMAI Hawaii members are encouraged to attend a Webinar next week on how guest behavior is evolving, where hotel brands need visibility in the AI ecosystem, and practical strategies for maintaining competitiveness in an increasingly AI-driven marketplace.

FITUR TechY brings together business leaders, official representatives and international experts to analyze how AI, sustainability and digital governance are shaping the future of tourism. The event also introduced ITH Lab, an active space designed for hands on interaction with cutting edge innovation developed by leading companies