Category Hotel, Technology, AI, Organisations & Operators

In 2025, the hotel technology industry continued to see profound change, marked by a big uplift in the use of artificial intelligence and the growing importance of centralized data to improve the guest experience. Ireckonu, a provider of middleware solutions and customer data platforms (CDPs) for hotels, analyzes the trends that are redefining loyalty and revenue management in the sector. From real-time personalization and guest recognition to the emergence of AI agents capable of booking trips autonomously, the hotel landscape demands more agile, data-driven, and customer-centric strategies.

For decades, the web has been held together by a chaotic and brittle system of custom APIs. This fragmented landscape of bespoke integrations is more than just a developer headache; it is the primary bottleneck preventing the next generation of AI from reaching its potential.

How can an intelligent agent act on our behalf when it must first learn a unique, proprietary language for every business on the internet?

hostAI, an artificial intelligence–based software company specializing in direct distribution for vacation rental managers, today announced that it has surpassed 5,000 active properties on its platform, a major milestone driven by the expansion of its integrations with property management systems (PMS).