In an online study of 1,000 U.S. adults aged 18+ who traveled by plane in the past 12 months, 71% said they are interested in using an AI travel assistant that can search, compare, select, and book travel based on their preferences.
The report, based on a survey of 569 operators and nearly 50 executive interviews and conducted with the support key sponsors TourRadar, kimkim and Lemax, shows that 78% of multi-day operators, identifies key shifts in tour products, distribution, the role of OTAs, the state of technology and AI use across the industry and much more.
Piloted in early 2025 and now rolled out more broadly, Explora provides instant, conversational answers to travel and tourism questions about the province. Powered by GuideGeek’s award-winning AI platform, this tool has generated thousands of online conversations with prospective visitors.
Piloted in early 2025 and now rolled out more broadly, Explora provides instant, conversational answers to travel and tourism questions about the province. Powered by GuideGeek’s award-winning AI platform, this tool has generated thousands of online conversations with prospective visitors.